Chip and Joanna Gaines are known for their show, “Fixer Upper” on the HGTV network. The couple just welcomed their 5th child and Chip jokingly told Jimmy Fallon on The Tonight Show that they noticed when they were not working, they got pregnant…so, they are going back to work. There will be a slight change though. The famous couple wanted something different so this is what’s in the works for them and their viewers as they form their new network.
Teaming with Discovery, they will be doing something different than what they did with Fixer Upper. The fact that viewers will see the family and their children “grow up” may mean the series will focus less on the business side, and more on the Gaines’ life with their children. This could mean the couple is doing some sort of reality series that follows their family in-depth, similar to Little People Big World.
Chip Gaines noted Discovery’s plan “made sense” for their family. As for how that may be, Chip specifically mentioned a bulk of filming will take place in the couple’s hometown of Waco, Texas.
Discovery owns HGTV, so securing the rights would presumably be simpler than entering negotiations with a rival network.
The couple are established restaurant owners, and Joanna Gaines’ cookbook could mean an original cooking program is a possibility. The Gaineses already have a slew of successful businesses, including their magazine, “The Magnolia Journal”; their Hearth & Hand product line at Target; and their Magnolia Table restaurant and Magnolia Market at the Silos, both in the Gaineses’ hometown of Waco, Texas. Considering the success the couple has had turning their home renovation series into an empire with different product lines, one would imagine the sky’s the limit with what content the couple could create for viewers.
Magnolia spokesperson John Marsicano confirmed the news to TODAY. “We’re excited to share that we are currently in the early stages of talking with Discovery about a lifestyle-focused media network for Magnolia. The details surrounding this opportunity remain a work in progress, but together, our hope is to build a different kind of platform for unique, inspiring and family-friendly content.”
Photo courtesy of Bing via Today.com
Ref. MSN/entertainment, The Tonight Show/NBC, today.com, cinemablend.com