Apple Helps Feist’s Carerr Soar

February 22, 2008 · Print This Article

Toronto (CMR) - Feist is admitting that she was “naïve” about the impact that licencing her “1,2,3,4” video to iPod for their Nano commercial would have on her career.

The recent Grammy nominee told the Toronto Star that while she had little idea at the time of how popular the commercial would make her, it’s done her nothing but favours and delivered her music to a whole new audience.

“The single is about to go Top 20 in the U.K. for the first time. It’s had a 200 per cent (sales) increase in the United States, a 100 per cent increase here at home,” enthuses Jeffrey Remedios, co-founder of Feist’s Toronto label, Arts & Crafts.

“Radio has woken up to the wonderful magic of this song that we’ve been pushing for three months … and finally we’re seeing some pronounced upward momentum up the charts, maybe all the way to the top of the AC chart.”

The growing impact of her iPod-related popularity, however, is on another level altogether.

“It’s totally wonderful and deserved. Its just like the right song and the right product mix at the right time. We’re really seeing a real sea change with the penetration of this record.”

Share This Story These icons link to social bookmarking sites where readers can share and discover new web pages.